She pioneered the Creative Communications, Drama and Creativity, Innovation & Enterprise (CIE) programs in Singapore Polytechnic and is an Associate Lecturer in NUS, LASALLE, NAFA and NTU. Academia aside, Loretta directs various high-profile theatrical and large scale commissioned events.
Her directorial credits in London include Caryl Churchill's A Mouthful of Birds, Harold
Pinter's One for the Road and 15th century morality play, Everyman amongst others. As
one of the few bilingual directors in Singapore, she has directed several Mandarin
productions including 13 Shaolin (a Singapore-China collaboration), 24 Pieties, Lot No. 8
and Ten Brothers which garnered 4 nominations at the Life Theatre Awards including Best
Director. Her other directing credits include the internationally acclaimed 251, a "fresh,
inspired and victorious" production of The Vagina Monologues (2006, 2008), two sold-out
seasons of The Swimming Instructor, Postcards from Rosa, MAGICBOX and the
"ingenious" What the Butler Saw. She also directed the Asian Premiere of the Broadway
classic, Victor/Victoria (nominated for 2 Life Theatre Awards) starring international jazz
sensation Laura Fygi and Grammy-nominated trumpeter, Ron King.
Loretta is also often commissioned by government bodies, statutory boards and corporations
to helm their various campaigns and initiatives. These include the annual Career Fair
organized by the Ministry of Manpower, Service Excellence Day for the Singapore Police
Force, official launch of the Festive Crime Prevention campaign by the National Crime
Prevention Council, SMRT's Eco Challenge and Go Green events, Singtel I Media launch,
People's Association's It's All About YOUth! and the inaugural President's Design
Loretta also directs specially commissioned musicals for corporations. Examples of these
are Fly Me to the Moon, Singapore's longest running musical for the Civil Aviation Authority
of Singapore, What's Cash?, a musical commissioned by NETS, Pages of Singapore for
Singapore Press Holdings, The Suspect for the National Crime Prevention Council, No
More Cocoa for Pfizer and Love: In Stores Now for Orchard Central. Loretta's illustrious
and satisfied clients include Capitaland, People's Association, Sony, Philips, Far East
Organization, Underwater World, Beam Global Asia amongst many others.
A much sought after emcee and host, Loretta's list of corporate clients include F1, BEX
ASIA, Sony, Sony-Ericsson, Philips, UBS, POSB, Kaplan, Nucleus Connect, NUS,
Singapore Environment Council, SMRT and Singapore Press Holdings.
In 2009, Loretta received the Martell Rising Personalities Award and was nominated as a
Nominated Member of Parliament (NMP). Loretta is one of the faces in Hermes' P.S. I Silk
You campaign and joins the ranks of Naomi Campbell and Robert Pattinson in The Body
Shop's Stop Sex Trafficking project. She is a frequent face in the media and has been
featured in The Peak, The Business Times, The Straits Times, The New Paper, TODAY and
all major publications.