Creative Director, Academic, Artiste

Harper's Bazaar describes Dr Loretta Chen as "a force of nature", The Straits Times labels her "a Rebel with a Twist" and a "Wild Thing" whilst The Peak calls her a "critical arts entrepreneur".

Be it "wild thing", "rebel" or "entrepreneur", Loretta cuts a prominent figure in both the hallowed halls of academia and in the entertainment arena. This multi-talented scholarturned- creative director topped her Masters' cohort at the prestigious Royal Holloway College, University of London and is the first doctoral scholar in Theatre Studies from UCLANUS.

She pioneered the Creative Communications, Drama and Creativity, Innovation & Enterprise (CIE) programs in Singapore Polytechnic and is an Associate Lecturer in NUS, LASALLE, NAFA and NTU. Academia aside, Loretta directs various high-profile theatrical and large scale commissioned events.

Her directorial credits in London include Caryl Churchill's A Mouthful of Birds, Harold Pinter's One for the Road and 15th century morality play, Everyman amongst others. As one of the few bilingual directors in Singapore, she has directed several Mandarin productions including 13 Shaolin (a Singapore-China collaboration), 24 Pieties, Lot No. 8 and Ten Brothers which garnered 4 nominations at the Life Theatre Awards including Best Director. Her other directing credits include the internationally acclaimed 251, a "fresh, inspired and victorious" production of The Vagina Monologues (2006, 2008), two sold-out seasons of The Swimming Instructor, Postcards from Rosa, MAGICBOX and the "ingenious" What the Butler Saw. She also directed the Asian Premiere of the Broadway classic, Victor/Victoria (nominated for 2 Life Theatre Awards) starring international jazz sensation Laura Fygi and Grammy-nominated trumpeter, Ron King.

Loretta is also often commissioned by government bodies, statutory boards and corporations to helm their various campaigns and initiatives. These include the annual Career Fair organized by the Ministry of Manpower, Service Excellence Day for the Singapore Police Force, official launch of the Festive Crime Prevention campaign by the National Crime Prevention Council, SMRT's Eco Challenge and Go Green events, Singtel I Media launch, People's Association's It's All About YOUth! and the inaugural President's Design Awards.

Loretta also directs specially commissioned musicals for corporations. Examples of these are Fly Me to the Moon, Singapore's longest running musical for the Civil Aviation Authority of Singapore, What's Cash?, a musical commissioned by NETS, Pages of Singapore for Singapore Press Holdings, The Suspect for the National Crime Prevention Council, No More Cocoa for Pfizer and Love: In Stores Now for Orchard Central. Loretta's illustrious and satisfied clients include Capitaland, People's Association, Sony, Philips, Far East Organization, Underwater World, Beam Global Asia amongst many others.

A much sought after emcee and host, Loretta's list of corporate clients include F1, BEX ASIA, Sony, Sony-Ericsson, Philips, UBS, POSB, Kaplan, Nucleus Connect, NUS, Singapore Environment Council, SMRT and Singapore Press Holdings.

In 2009, Loretta received the Martell Rising Personalities Award and was nominated as a Nominated Member of Parliament (NMP). Loretta is one of the faces in Hermes' P.S. I Silk You campaign and joins the ranks of Naomi Campbell and Robert Pattinson in The Body Shop's Stop Sex Trafficking project. She is a frequent face in the media and has been featured in The Peak, The Business Times, The Straits Times, The New Paper, TODAY and all major publications.

She remains actively involved in various social campaigns and charity outreach projects and consults at various creative agencies including Spinn, VM&SD, Star Mission and 360Productions, an international creative production house with headquarters in USA, Canada and Singapore. 360 Productions is the Asian arm of J Phillips Creative Management that provides action direction to major Hollywood blockbusters such as Salt, Eclipse, Pirates of the Caribbean, Kung Fu Panda, Charlie's Angels and the upcoming movie, Thor.
She is currently directing a short film, Tapestry (working title) commissioned by the People's Association which will be released in late February. She has also been invited to stage The Vagina Monologues in Toronto, Canada as part of the International Women's Day celebrations, come March 2011.

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